WWE Superstar John Cena® Appointed Captain of Team Fruity; Professional Basketball Player Kyrie Irving to Lead Team Cocoa ...
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PARSIPPANY, N.J., Dec. 20, 2013 — /PRNewswire/ — these days, Post Foods, LLC, launched a friendly competition between Fruity Pebbles and Cocoa Pebbles to visualize that cereal is hottest among fans. on-line and mobile competitions from Jan through Sept 2014 can rally support for every flavor. WWE expert John Cena returns to the front of Post Fruity Pebbles cereal boxes and can function captain for Team Fruity. hoops All Star Kyrie Irving can take his long-time love for Cocoa Pebbles to following level by showing on Post Cocoa Pebbles cereal boxes as captain of Team Cocoa.
In 2014, Pebbles can raise fans of all ages to settle on a aspect – area unit you on Team Fruity or Team Cocoa? Fans will declare their love for his or her favorite Pebbles flavor by visiting a microsite associate degreed downloading an interactive app encouraging fans to vote, take photos, and play minigames. they'll be asked to finish easy challenges like creating solidarity things like pennants out of Pebbles boxes, and sharing them through Instagram exploitation their team’s hashtag (#TeamFruity or #TeamCocoa). Fans United Nations agency complete these on-line missions and opt for a aspect are able to win prizes like giftcards, iPads, or John Cena and Kyrie Irving signed merchandise.
“Our 2014 campaign builds upon the real love that our fans have for Pebbles cereal,” aforementioned Sharon Pupel, selling Director at Post Foods, LLC. “We area unit recruitment celebrities, sports stars, musicians and regular youngsters to share with USA their love for Pebbles, and we’re beginning with WWE expert John Cena and basketball all-star Kyrie Irving. With the assistance of our team captains, youngsters are able to show their solidarity and earn fun prizes on the method.”
In addition to adding famed team captains to the Pebbles list, the complete is increasing its social media presence on the far side Facebook to Twitter and Instagram. In their roles as team captains, John Cena and Kyrie Irving can announce new missions digitally and move with fans on-line.
When Pebbles fans opt for a aspect, they'll even be supporting their team captain’s noncommercial organization. Cena, Team Fruity members and WWE, are raising awareness for rent Heroes USA, a company dedicated to making job opportunities for USA military veterans and their spouses through personalised employment coaching and company engagement.
“It’s actually associate degree honor to feature ‘team captain’ for Fruity Pebbles to my resume and support rent Heroes USA whereas doing thus,” aforementioned WWE expert John Cena. “Kyrie may be a powerful contender on the court, however let’s see however he will during this competition. He higher be prepared for Team Fruity.”
Team Cocoa members are serving to Kyrie reach dead set middle faculties, high faculties and therefore the larger community to assist educate folks concerning the distinctive skills and desires of individuals with intellectual and biological process disabilities through the noncommercial, Best Buddies.
“I’ve darling Cocoa Pebbles since i used to be a child, and am excited to own the chance to steer this team off the court,” aforementioned 2011 initiate of the Year Kyrie Irving. “As the team captain for Cocoa Pebbles, I hope to require our fans to the championship and show John Cena and Team Fruity that team extremely rocks.”
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